Do you need a blog for business? Is it worth the effort? My answer is yes!
BUT make sure you know what you’re doing on your blog and why you’re doing
it, before you get started. So many blog writers start off with great enthusiasm
and then there’s nothing but tumbleweed for weeks – that’s not the way to do it!
A big bonus if you start blogging the right way is that you will get followers. If
you’re doing it right, you’ll be creating conDo you need a blog for business? Is it worth the effort? My answer is yes!
BUT make sure you know what you’re doing on your blog and why you’re doing it, before you get started. So many blog writers start off with great enthusiasm and then there’s nothing but tumbleweed for weeks – that’s not the way to do it!
A big bonus if you start blogging the right way is that you will get followers. If you’re doing it right, you’ll be creating content that your ideal client wants and needs and they will follow you to find out what great nuggets of advice you reveal in each blog…
Before you start though, ask yourself these questions:
What’s the point? Why am I starting a blog?
What do I want to get out of it?
What do I want my audience to get out of it?
If you get the motivation behind the urge to blog sorted in advance, then it’s easier to stick with it in the long term and you won’t get bored.
Some mistakes people make
1. They blog about their business and talk about themselves
2. They have no strategy for their blogging. You need to use your content to give expert value and advice, so random blogging seldom works – get a plan!
3. Your topics are too broad – provide quality actionable advice that actually helps your readers.
4. You’re not consistent. It confuses your followers and clients. Find a schedule that works for you and stick to it.
Now you know why you’re blogging and how not to do it, it’s time to get started. But where will I get my ideas, you ask?
Well, the simple answer is to ask your audience!
Start talking to your customers, ask them about their challenges and struggles in their businesses. What would make their lives easier? How can you help them?
Then develop a series of blog posts around answering their questions and solving their pain.
Next, take a look at developing a social media strategy to help get eyes on your content.
You can blog on all the social media platforms as well as your own blog but it’s good to mix it up and use a variety of channels. Hang out where you know you will find your ideal client and engage and be useful to them.
Remember that the secret to successful blogging is about being there more than once. While you can get five minutes of fame on social media, you want to make your blog a place to come back regularly – make it valuable and stick at it.
Once you’ve been blogging for a while, the next question is how do you know it’s working?
Check the numbers. Are people commenting on what you write, are they sharing your content, are you getting engagement?
And on a deeper level, are they buying? If you’re spiking interest and getting attention, it should result in more eyes on your product – and if you have a high-quality product that solves a problem for people, those sales will start coming in.
So what do you think? Are you blogging and does it work for you? Let me knowtent that your ideal client wants and
needs and they will follow you to find out what great nuggets of advice you
reveal in each blog…
Before you start though, ask yourself these questions:
What’s the point? Why am I starting a blog?
What do I want to get out of it?
What do I want my audience to get out of it?
If you get the motivation behind the urge to blog sorted in advance, then it’s
easier to stick with it in the long term and you won’t get bored.
Some mistakes people make
1. They blog about their business and talk about themselves
2. They have no strategy for their blogging. You need to use your content to
give expert value and advice, so random blogging seldom works – get a
plan!
3. Your topics are too broad – provide quality actionable advice that actually
helps your readers.
4. You’re not consistent. It confuses your followers and clients. Find a
schedule that works for you and stick to it.
Now you know why you’re blogging and how not to do it, it’s time to get started.
But where will I get my ideas, you ask?
Well, the simple answer is to ask your audience!
Start talking to your customers, ask them about their challenges and struggles in
their businesses. What would make their lives easier? How can you help them?
Then develop a series of blog posts around answering their questions and
solving their pain.
Next take a look at developing a social media strategy to help get eyes on your
content. You can blog on all the social media platforms as well as your own blog
but it’s good to mix it up and use a variety of channels. Hang out where you know
you will find your ideal client and engage and be useful to them.
Remember that the secret to successful blogging is about being there more than
once. While you can get five minutes of fame on social media, you want to make
your blog a place to come back regularly – make it valuable and stick at it.
Once you’ve been blogging for a while, the next question is how do you know it’s
working?
Check the numbers. Are people commenting on what you write, are they sharing
your content, are you getting engagement?
And on a deeper level, are they buying? If you’re spiking interest and getting
attention, it should result in more eyes on your product – and if you have a high
quality product that solves a problem for people, those sales will start coming in.
So what do you think? Are you blogging and does it work for you? Let me know
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